Back

Back

Summary

Problem area

Design goals

Decisions

Retrospective

Back

Summary

Problem area

Design goals

Decisions

Retrospective

ProjectArt

2021

Artistic Year in Review: Designing ProjectArt's Year Report

ProjectArt is an award-winning NYC-based art education nonprofit, that provides free after-school visual arts classes and artist residencies in public libraries across the nation. Today, ProjectArt provides programming in 9 cities across the country and has served thousands of students. ProjectArt empowers youth, artists, libraries, and communities nationally with the positive benefits that arts education yields.

ProjectArt is an award-winning NYC-based art education nonprofit, that provides free after-school visual arts classes and artist residencies in public libraries across the nation. Today, ProjectArt provides programming in 9 cities across the country and has served thousands of students. ProjectArt empowers youth, artists, libraries, and communities nationally with the positive benefits that arts education yields.

I helped ProjectArt express its key messages clearly and vibrantly with customized, highly detailed, visual designs that complement the written content of its annual report. I used Adobe InDesign to create the book report reflecting ProjectArt's mission, vision, and progress during the years 2021-2022.

I helped ProjectArt express its key messages clearly and vibrantly with customized, highly detailed, visual designs that complement the written content of its annual report. I used Adobe InDesign to create the book report reflecting ProjectArt's mission, vision, and progress during the years 2021-2022.

Role

Lead Designer

Visual Designer

Team

ProjectArt Director

2x ProjectArt Staff

Impact

Showcased program impact visually.

Enhanced fundraising materials.

Engaged donors with clear, vibrant reporting.

Role

Lead Designer

Visual Designer

Team

ProjectArt Director

2x ProjectArt Staff

Impact

Showcased program impact visually.

Enhanced fundraising materials.

Engaged donors with clear, vibrant reporting.

Problem area

Making Fundraising Visible

ProjectArt needed a visually compelling way to present program outcomes and communicate the five pillars of change to funders, supporters, and partners. Previous reports lacked consistent design, making it harder to clearly highlight accomplishments and key metrics.

Opportunity 1: Highlight Program Impact

Present key achievements in an engaging, easy-to-digest format.

Opportunity 1: Highlight Program Impact

Present key achievements in an engaging, easy-to-digest format.

Opportunity 2: Enhance Fundraising Materials

Use design to help attract and retain funding support.

Design goals

What I aimed to achieve

Clarity

Make program outcomes easy to understand at a glance.

Clarity

Make program outcomes easy to understand at a glance.

Engagement

Create a visually vibrant report that captivates readers.

Fundraising

Support donor communications and increase contributions.

Design decision 01

Translating Data into Stories

Turned complex program metrics and impact data into clear, visual narratives using charts, icons, and illustrations to make the annual report easy to digest.

Brand

ProjectArt is creative, inspiring, and community-focused, reflecting its dedication to arts education and empowerment.

Tone

Friendly, vibrant, and professional—communicating impact, creativity, and community engagement.

Tone

Friendly, vibrant, and professional—communicating impact, creativity, and community engagement.

Design decision 02

Cohesive Visual System

Applied a consistent color palette, typography, and layout throughout the report to maintain readability, highlight key information, and reflect ProjectArt’s creative, inspiring brand.

Retrospective

Strengthening Nonprofit Communication Through Design

Designing this annual report reinforced how clear, engaging visuals can amplify a nonprofit’s impact and support fundraising efforts while highlighting mission-driven accomplishments.

Impact

Enhanced Fundraising Materials

Contributed to an estimated $4,212 in donations.

Enhanced Fundraising Materials

Contributed to an estimated $4,212 in donations.

Clear Visual Communication

Effectively presented the five pillars of change.

Clear Visual Communication

Effectively presented the five pillars of change.

Professional, Engaging Report

Supports both print and digital outreach to funders and partners.

Other projects

Translating Policy Expertise into a Modern Brand Identity.

Translating Policy Expertise into a Modern Brand Identity.

Scaling a visual system for a global jewelry brand.

Scaling a visual system for a global jewelry brand.