Designing product experiences that turn complexity into clarity.
Designing product experiences that turn complexity into clarity.
With 5+ years in design, I blend UX strategy, visual systems, and motion to help teams ship scalable, user-centered products.
With 5+ years in design, I blend UX strategy, visual systems, and motion to help teams ship scalable, user-centered products.
With 5+ years in design, I blend UX strategy, visual systems, and motion to help teams ship scalable, user-centered products.
PRODUCT DESIGNER. VISUAL STORYTELLER.
PRODUCT DESIGNER.
VISUAL STORYTELLER.
PRODUCT DESIGNER & VISUAL STORYTELLER
I bridge brand and product through UX systems, visual direction, and motion , helping teams ship experiences users understand and adopt.✨ whether it’s a brand, an app, or a cause.
I bridge brand and product through UX systems, visual direction, and motion , helping teams ship experiences users understand and adopt.✨ whether it’s a brand, an app, or a cause.
02
//Work
2020 - Present
//Work
2020 - Present
FEATURED WORK
03
//Hello!
My Creative Journey
03
//Hello!
MY CREATIVE JOURNEY
//HELLO!
My Creative Journey
03
//Hello!
My Creative Journey
ABOUT
ABOUT
From visual storytelling to scalable product design.
From visual storytelling to scalable product design.
From visual storytelling to scalable product design.
From visual storytelling to scalable product design.
I’m a Product Designer based in NYC, blending UX strategy, visual systems, and motion to design digital products that feel clear and intentional.
My background in multimedia and storytelling shaped how I approach product design today — with structure, narrative, and user empathy at the core. What began in visual design evolved into building scalable digital systems for startups and SaaS teams.
Over the past decade, I’ve helped organizations translate brand into product, simplify complex workflows, and create experiences users understand and trust.
I design with both clarity and craft in mind.
I’m a Product Designer based in NYC, blending UX strategy, visual systems, and motion to design digital products that feel clear and intentional.
My background in multimedia and storytelling shaped how I approach product design today — with structure, narrative, and user empathy at the core. What began in visual design evolved into building scalable digital systems for startups and SaaS teams.
Over the past decade, I’ve helped organizations translate brand into product, simplify complex workflows, and create experiences users understand and trust.
I design with both clarity and craft in mind.
04
//Favorite Tools
workflow
//Favorite Tools
WORKFLOW
MY STACK
MY STACK
MY STACK
Adobe Creative CLoud
DESIGN TOOLS
Adobe Creative Cloud is my comprehensive toolkit for unleashing creative potential. It offers a powerful suite of applications like Photoshop, Illustrator, InDesign and After Effects, each designed to excel in specific design tasks.
Adobe Creative Cloud is my comprehensive toolkit for unleashing creative potential. It offers a powerful suite of applications like Photoshop, Illustrator, InDesign and After Effects, each designed to excel in specific design tasks.
FIGMA / FIGJAM
DESIGN TOOL
My favorite tool for digital product design, allowing seamless collaboration and scalability. I deliver organized files with components, auto-layout, and shared libraries, ensuring easy updates and smooth handoffs.
My favorite tool for digital product design, allowing seamless collaboration and scalability. I deliver organized files with components, auto-layout, and shared libraries, ensuring easy updates and smooth handoffs.
Framer
WEB DESIGN TOOL
Framer is my go-to design playground for crafting stunning, interactive websites that engage and deliver a seamless experience to users.
Framer is my go-to design playground for crafting stunning, interactive websites that engage and deliver a seamless experience to users.
HTML & CSS
FRONT-END DEVelopment
HTML5 forms the foundation upon which the visual elements of site are built & CSS3 is my styling and layout powerhouse. It's instrumental in creating visually appealing websites by controlling everything from fonts and colors to the responsive design that adapts to various screen sizes.
HTML5 forms the foundation upon which the visual elements of site are built & CSS3 is my styling and layout powerhouse. It's instrumental in creating visually appealing websites by controlling everything from fonts and colors to the responsive design that adapts to various screen sizes.
05
//Testimonials
Voices
Kind Words FROM
cool PEOPLE ♡
Lisa Woolfork
Founder of Black Women Stitch
"I sincerely appreciate the careful detail of her work. From the illustrations and the revision process to the different formats that she gave us for the work itself."
Lia Graff
Founder of Holistic Kids Foundation
"Lorena delivers high-quality work and listens to feedback from the team. She has mastered the art of infographics and layout."
Joanna Anderson
ProjectArt Director
"Throughout our design project, Lorena executed her artistic vision utilizing our provided data into a fantastic report. Lorena promptly and effectively worked with our team on edits"
Lisa Woolfork
Founder of Black Women Stitch
"The entire process of working with her was clear, understandable, and generative. I am better equipped after having worked with her."
Kyn Graff
Founder of Holistic Kids Foundation
"Lorena is always on time with deadlines. I highly recommend working with Lorena."
Emily Castro
NYC Peace Corps Association President
"Lorena is a great communicator. Her work was on time and beautiful!"
//Testimonials
Voices
Kind Words FROM
cool PEOPLE ♡
Emily Castro
NYC Peace Corps Association President
"Lorena is a great communicator. Her work was on time and beautiful!"
Lia Graff
Founder of Holistic Kids Foundation
"Lorena delivers high-quality work and listens to feedback from the team. She has mastered the art of infographics and layout."
Joanna Anderson
ProjectArt Director
"Throughout our design project, Lorena executed her artistic vision utilizing our provided data into a fantastic report. Lorena promptly and effectively worked with our team on edits"
Emily Castro
NYC Peace Corps Association President
"Lorena is a great communicator. Her work was on time and beautiful!"
Lia Graff
Founder of Holistic Kids Foundation
"Lorena delivers high-quality work and listens to feedback from the team. She has mastered the art of infographics and layout."
Joanna Anderson
ProjectArt Director
"Throughout our design project, Lorena executed her artistic vision utilizing our provided data into a fantastic report. Lorena promptly and effectively worked with our team on edits"
Emily Castro
NYC Peace Corps Association President
"Lorena is a great communicator. Her work was on time and beautiful!"
Lia Graff
Founder of Holistic Kids Foundation
"Lorena delivers high-quality work and listens to feedback from the team. She has mastered the art of infographics and layout."
Joanna Anderson
ProjectArt Director
"Throughout our design project, Lorena executed her artistic vision utilizing our provided data into a fantastic report. Lorena promptly and effectively worked with our team on edits"
Emily Castro
NYC Peace Corps Association President
"Lorena is a great communicator. Her work was on time and beautiful!"
Lia Graff
Founder of Holistic Kids Foundation
"Lorena delivers high-quality work and listens to feedback from the team. She has mastered the art of infographics and layout."
Joanna Anderson
ProjectArt Director
"Throughout our design project, Lorena executed her artistic vision utilizing our provided data into a fantastic report. Lorena promptly and effectively worked with our team on edits"