Designing product experiences that turn complexity into clarity.

Designing product experiences that turn complexity into clarity.

6+ years in design, blending UX strategy, visual systems, and motion to help teams ship clear, scalable products.

CONTACT ME

Designing an AI-powered B2B SaaS platform with motion-led interfaces

Check the story →

B2B

SaaS

B2C

AI-Powered

Product Designer

2025

NDA

Designing an AI-powered B2B SaaS platform with motion-led interfaces

Check the story →

B2B

B2C

SaaS

CX

Product Designer (UI/UX)

2025

NDA

Designing an AI-powered B2B SaaS platform with motion-led interfaces

B2B

SaaS

B2C

AI-Powered

Product Designer

2025

NDA

Scaling a visual system for a global jewelry brand.

See the value created →

B2B & Retail Marketing

System-driven design

High-volume production

2023

Scaling a visual system for a global jewelry brand.

B2B & Retail Marketing

System-driven design

High-volume production

2023

Translating Policy Expertise into a Modern Brand Identity

See an overview →

Process Impact

Cross-Team Collaboration

Sole Designer

2022

Translating Policy Expertise into a Modern Brand Identity

Process Impact

Cross-Team Collaboration

Sole Designer

2022

Brand & Visual Identity for a Global Volunteer Community

See an overview →

Process Impact

Cross-Team Collaboration

Sole Designer

2021

Brand & Visual Identity for a Global Volunteer Community

Process Impact

Cross-Team Collaboration

Sole Designer

2021

About

About

Woman

From visual storytelling to scalable product design.


From visual storytelling to scalable product design.


From visual storytelling to scalable product design.

I’m a Product Designer based in NYC, blending UX strategy, visual systems, and motion to design digital products that feel clear and intentional.

My background in multimedia and storytelling shaped how I approach product design today with structure, narrative, and user empathy at the core. What began in visual design evolved into building scalable digital systems for startups and SaaS teams.

Over the past decade, I’ve helped organizations translate brand into product, simplify complex workflows, and create experiences users understand and trust.

I design with both clarity and craft in mind.


I’m a Product Designer based in NYC, blending UX strategy, visual systems, and motion to design digital products that feel clear and intentional.

My background in multimedia and storytelling shaped how I approach product design today with structure, narrative, and user empathy at the core. What began in visual design evolved into building scalable digital systems for startups and SaaS teams.

Over the past decade, I’ve helped organizations translate brand into product, simplify complex workflows, and create experiences users understand and trust.

I design with both clarity and craft in mind.


I’m a Product Designer based in NYC, blending UX strategy, visual systems, and motion to design digital products that feel clear and intentional.

My background in multimedia and storytelling shaped how I approach product design today with structure, narrative, and user empathy at the core. What began in visual design evolved into building scalable digital systems for startups and SaaS teams.

Over the past decade, I’ve helped organizations translate brand into product, simplify complex workflows, and create experiences users understand and trust.

I design with both clarity and craft in mind.


CONTACT ME

Kind words from

cool people ♡

  • Joanna Anderson

    ProjectArt Director

    "Throughout our design project, Lorena executed her artistic vision utilizing our provided data into a fantastic report. Lorena promptly and effectively worked with our team on edits"

  • Olivia Barani

    UX Design Lead

    "Lorena is a hardworking and reliable designer who always puts in her best effort and delivers great work. She’s also such a team player. I genuinely enjoy working with her and know she’d be an asset anywhere she goes!"

  • Lisa Woolfork

    Founder of Black Women Stitch

    "I sincerely appreciate the careful detail of her work. The entire process of working with her was clear, understandable, and generative. I am better equipped after having worked with her."

  • Lia Graff

    Founder of Holistic Kids Foundation

    "Lorena delivers high-quality work and listens to feedback from the team. She has mastered the art of infographics and layout."

  • Emily Castro

    NYC Peace Corps Assn. President

    "Lorena is a great communicator. Her work was on time and beautiful!"

  • Kyn Graff

    Founder of Holistic Kids Foundation

    "Lorena is always on time with deadlines. I highly recommend working with Lorena."

  • Joanna Anderson

    ProjectArt Director

    "Throughout our design project, Lorena executed her artistic vision utilizing our provided data into a fantastic report. Lorena promptly and effectively worked with our team on edits"

  • Olivia Barani

    UX Design Lead

    "Lorena is a hardworking and reliable designer who always puts in her best effort and delivers great work. She’s also such a team player. I genuinely enjoy working with her and know she’d be an asset anywhere she goes!"

  • Lisa Woolfork

    Founder of Black Women Stitch

    "I sincerely appreciate the careful detail of her work. The entire process of working with her was clear, understandable, and generative. I am better equipped after having worked with her."

  • Lia Graff

    Founder of Holistic Kids Foundation

    "Lorena delivers high-quality work and listens to feedback from the team. She has mastered the art of infographics and layout."

  • Emily Castro

    NYC Peace Corps Assn. President

    "Lorena is a great communicator. Her work was on time and beautiful!"

  • Kyn Graff

    Founder of Holistic Kids Foundation

    "Lorena is always on time with deadlines. I highly recommend working with Lorena."

Let's work

Let's work

together! ✨

together! ✨

Contact me