Client
FOCUS
Category
I designed production-ready apparel and merchandise for FOCUS’s Octoberfest camp event. Held each fall at Camp Twin Lakes, this one-night camp offers fun outdoor activities and a chance for participants to reconnect.
I used Adobe Illustrator and Photoshop to develop diverse merchandise concepts for this project. After gathering feedback, the FOCUS team selected two final designs: one featuring two squirrels sharing s’mores, capturing the nature and camaraderie of Octoberfest, and another designed as a classic ink stamp, representing a traditional camping experience.
FOCUS hosts this camp every fall, and the Octoberfest tees provide campers with a lasting keepsake of their experience. As the designer, I was responsible for conceptualizing and illustrating unique merchandise designs that captured the spirit of the event. I ensured the artwork aligned with FOCUS’s branding and was print-ready, considering factors like color limitations, fabric compatibility, and production constraints. These designs not only fostered a sense of belonging but also encouraged participation while strengthening the camp’s overall atmosphere and community spirit.
