FOCUS hosts this camp every fall, and the Octoberfest tees provide campers with a lasting keepsake of their experience. As the designer, I was responsible for conceptualizing and illustrating unique merchandise designs that captured the spirit of the event. I ensured the artwork aligned with FOCUS’s branding and was print-ready, considering factors like color limitations, fabric compatibility, and production constraints. These designs not only fostered a sense of belonging but also encouraged participation while strengthening the camp’s overall atmosphere and community spirit.