Client
Gabriel & Co.
Category
Gabriel & Co. hired me to craft impactful marketing collateral for both print and digital campaigns. Collaborating with the marketing team, I managed their internal CRM of 1,200+ retailers, handling requests and designing promotional materials like duratrans, billboards, posters, magazine ads, and more to support both the brand and its retail partners.
To further increase its brand awareness, I also created Gabriel & Co. direct print marketing materials for their trunk shows and trade show events, where the company also showcased its jewelry pieces and handed out these marketing collaterals to attendees. Postcards, Brochures, Catalogs, flyers, and more were designed for theses purposes.
The goal was to enhance Gabriel & Co.'s online presence, increase website traffic, and establish the brand as a trusted authority in the jewelry industry. I achieved this by designing captivating web banners that highlighted their exquisite collections, creating an informative e-book to educate customers on selecting the perfect jewelry, and producing engaging promo videos that aligned with the brand’s tone and marketing strategy. These efforts attracted new customers, strengthened brand loyalty, and reinforced Gabriel & Co.'s position in the market.
My work in both print and digital marketing significantly strengthened Gabriel & Co.'s brand presence and engagement. I designed compelling web banners, video content, e-books, and impactful print materials for trade shows and events, contributing to successful advertising campaigns.
At JCK 2023, the industry's largest jewelry event, these efforts drove an 8% increase in attendee engagement, with heightened interest in the brand’s jewelry and a surge in newsletter sign-ups. This cohesive strategy attracted new customers, reinforced existing relationships, and elevated Gabriel & Co.'s industry recognition.
