Client
Marlos Plaza
Category
Developed a cohesive brand identity that balances modern luxury with approachability, designing and implementing signage to enhance visibility and brand recognition. Created compelling marketing materials and a strong digital presence to drive leasing for both commercial and residential units, while capturing high-quality visuals to highlight Marlos Plaza’s appeal to potential tenants.
The brand identity for Marlos Plaza embodies modern luxury with a welcoming appeal. The logo design features Canela Regular for "Marlos" and Canela Thin for "Plaza," creating a refined hierarchy that enhances sophistication. A hummingbird icon symbolizes movement, growth, and harmony, reinforcing the brand’s dynamic and inviting nature.
The signage and print collateral focused on clarity and elegance, ensuring strong brand visibility with seamless execution. Marketing efforts utilized a cohesive visual identity, integrating print, digital ads, and social media to attract tenants. High-quality photography and video captured the essence of the spaces, enhancing promotions.
Achieved 100% commercial leasing in two months and full residential occupancy within six months. Established a cohesive brand identity that enhanced visibility and market appeal. Strong branding and high-quality promotional content streamlined the leasing process, attracting tenants efficiently.
