A Glimpse At My Work 👇🏻

My Store

Check my free
digital products

• Go to Store

Contact Me

Hi there! Thank so much for stopping by! If you have any questions or just want to say hi, please feel free to send an email to lbalvarez8@gmail.com or fill out the following form, and I'll get back to you as soon as I can. 😊

Contact Me

Hi there! Thank you so much for stopping by! If you have any questions or just want to say hi, please feel free to send an email to lbalvarez8@gmail.com or fill out the following form, and I'll get back to you as soon as I can. 😊

Career Highlights

Some Clients I have worked with

Kind Words ♡

Lia & Kyn

Founders of Holistic Kids Foundation

❝ Lorena delivers high-quality work and listens to feedback from the team. She has mastered the art of infographics and layout and is always on time with deadlines. I Highly recommended working with Lorena. ❞

Lisa Woolfork

Founder of Black Women Stitch

❝ We are incredibly grateful for the time and talent that Lorena gave to our organization. We would be delighted to work with her again in the future. Thank you SEW much for this wonderful set of illustrations. I sincerely appreciate the careful detail of her work. From the illustrations and the revision process to the different formats that she gave us for the work itself.

The entire process of working with her was clear, understandable, and generative. She also taught me something and left that knowledge behind in a document that I can continue to refer to in the future. Lorena is an artist AND a teacher. I am better equipped after having worked with her. Thank you! ❞

Joanna Anderson

ProjectArt Director

❝ Working with Lorena was a wonderful experience. Throughout our design project, Lorena executed her artistic vision utilizing our provided data into a fantastic end-of-year report for supporters. Lorena promptly and effectively worked with our team on edits. We are grateful. ❞

Emily Castro

NYC PCA President

Lorena is a great communicator.
Her work was on time and beautiful!

PreviousNext

Contact Me

Hi there! Thank so much for stopping by! If you have any questions or just want to say hi, please feel free to send an email to lbalvarez8@gmail.com or fill out the following form, and I'll get back to you as soon as I can. 😊

Gabriel & Co.

graphic design support — 2023

Description

Gabriel & Co. is an award-winning jewelry brand that has been in the industry for over 30 years. The company is known for its unique and elegant designs, excellent craftsmanship, and exceptional customer service. As a growing company, Gabriel & Co. wanted to increase its brand awareness and drive sales through the use of effective marketing collateral.

Approach

Gabriel & Co.'s primary objective was to create marketing collateral that would differentiate the brand from its competitors and create a lasting impression in the minds of its customers. Gabriel & Co. sales are made via a unique omnichannel approach on its own e-commerce website as well as more than 1,200 retailers nationwide.

My Role

Gabriel & Co. hired me to create marketing collateral that would resonate with its target audience.
I partnered with the marketing and creative services team to create compelling collateral for print and digital campaigns. I then took charge of the company's internal CRM, which houses over 1,200 retailers affiliated with Gabriel & Co.
I would then respond to new incoming requests and create marketing materials for the retailers, such as duratrans, window clings, billboards, posters, magazine ads, postcards, and any graphic design necessary to promote Gabriel & Co.'s advertising campaign alongside that of the retailers.

The Outcome

Gabriel & Co. attracted new customers while retaining existing ones. The company's participation in trade shows and events further increased its brand awareness, resulting in an increase in sales and industry recognition. Gabriel & Co.'s success story shows that effective marketing collateral can be a powerful tool in differentiating a brand and driving sales.I was happy to assist this award-winning brand and industry leader, Gabriel & Co. combines bold, visionary thinking and cutting-edge technology with extensive knowledge of fine jewelry.

Holistic Kids Foundations

graphic design support — 2022

Description

Holistic Kids Foundation is a non-profit organization with the purpose to help raise awareness through Alternative and Natural Activities (All Personalized), seminars, and talks, which promote: Personal Growth, Physical and Emotional Support, Social Integration, Tolerance, a Different Style of Healthy Life, and Nutrition, Promote Volunteering and the Protection of Human Rights."No disease or disability can limit your spirit"

My Role

I helped Holistic Kids Foundation with critical graphic design needs over the course of 4 weeks, by designing virtual flyers, program materials, and other branded digital assets.
I delivered ongoing graphic design support according to the determined outline, copy of the content, and brand guidelines, in order to build an annual report. I made weekly check-ins with the client to provide support as agreed upon.

Annual Report

The Outcome

Holistic Kids Foundations needed to publish an annual report. They wanted something cool that reflected HKF's vibes. This project, with my help, was estimated to fundraise $5,422, allowing them to make more activities for children with disabilities.

Black Women Stitch - SEW BLACK

Graphic illustrations
(Merch Design)— 2023

Description

Black Women Stitch is the sewing group where Black lives matter. The organization centers Black women, girls, and femmes on sewing.They practice the principles of Black liberation, radical self-love, and social justice. Black Women Stitch asked me to create stickers that will include the words "Sew Black" and "Sew Black at QuiltCon" to showcase at the QuiltCon 2023 event, this is a 10k-person convention (think ComicCon but for quilts).

My Role

I helped Black Women Stitch bring marketing materials to life for their program Sew Black at QuiltCon by making compelling visuals that convey the defining characteristics of their organization.

Vectorial Designs

The Outcome

I expanded the reach of Black Women Stitch message in a memorable and organic way, by creating over 30+ promotional event materials to sell at the conference.I also reduced labor costs by saving them $4200 in production, helping the organization divert resources to other departments.

NYC Peace Corps Association

Visual brand guidelines— 2022

Description

NYC Peace Corps Association has the mission to serve returned Peace Corps Volunteers in New York City and the community by providing service to others and fostering an appreciation of cultural diversity.

My Role

I helped New York City Peace Corps Association by giving consistency and coherence to their visual identity through a new style guide.This visual brand guidelines/style guide included specific colors, primary and secondary typefaces, sizing and buffer space guidelines for their logo, examples of incorrect logo usage, and any other graphic design elements, to guide users in print and digital communications materials. This also included an icon package to enhance and supplement their social media and branding products.

Brand Guidelines

Icon Set

The Outcome

After discussing the branding goals, target audience, and preferred design elements with the NYC PCA Director I drafted the visual branding guidelines, which featured a mission statement, a specific set of colors, fonts, correct logo usage, and any custom graphical elements to be incorporated into future communications.I incorporated feedback and prepared the final version. Then, I provided the completed high-resolution assets for digital and print use. This project is estimated to save them $4,212, allowing them to continue to do internal process work.Check the Brand Guideline here

Projectart

Editorial Design: Brochure Design— 2022

Description

ProjectArt is an award-winning NYC-based art education nonprofit, that provides free after-school visual arts classes and artist residencies in public libraries across the nation.Today, ProjectArt provides programming in 9 cities across the country and has served thousands of students. ProjectArt empowers youth, artists, libraries, and communities nationally with the positive benefits that arts education yields.

My Role

I helped ProjectArt express its key messages clearly and vibrantly with customized, highly detailed, visual designs that complement the written content of its annual report. I used Adobe InDesign to create the book report reflecting ProjectArt's mission, vision, and progress during the years 2021-2022.

Annual Report

The Outcome

The end-of-year program reports are invaluable for ProjectArt's current and potential funders. The annual report aimed to portray the 5 pillars of change that had been completed within ProjectArt's target communities. These pillars consist of instilling creative confidence in youth, reinvigorating public libraries, engendering a spirit of service in college students, supporting emerging artists, and building a sense of community in underserved neighborhoods.By providing the program report I designed, Project Art was able to collect an estimated $4,212 for fundraising. This allowed ProjectArt to focus on enrolling more students in tuition-free art education classes.Check the work I did for them here

FOCUS CAMP
(October FEST)

Merchandise DESIGN— 2022

Description

FOCUS (Families of Children Under Stress) is a nonprofit organization whose mission is to embrace and equip families of children with disabilities to make everyday life better.After 35 years of growth and two mergers, the organization, now known as FOCUS, provides a host of critical resources for over 4,500 families including community support groups, hospital visits, parent training, accessible camps and activities, and medical equipment.

My Role

I helped FOCUS create production-ready apparel/merchandise designs to use for their Octoberfest camp event. Each fall, FOCUS offers Octoberfest, a one-night camp that typically is hosted in mid-October at Camp Twin Lakes. Participants enjoy fun outdoor activities and renew friendships.For this project, I used Adobe Illustrator and Photoshop to create diverse merch ideas. After feedback, the FOCUS team chose two final designs. One design reflects the nature and friendly environment of Octoberfest, portraying two squirrels sharing s'mores together. The other chosen design was a more traditional ink stamp, reflecting a regular camping day at Octoberfest.

Initial Concepts

Final T-shirt Designs

The Outcome

FOCUS runs this camp every fall, and designing the shirt will allow the campers to have a tangible memory to take home with them.Giving FOCUS campers Octoberfest tees is a simple but meaningful way to help them feel welcome and eager to get involved and then feel included in the camp’s visual identity.

SWEET MELTS ICE CREAM

VISUAL DESIGN— 2021

Description

Sweet Melts is a company that makes and distributes delicious organic ice cream. The target audience is college students. Because their flavor combinations are exciting and bold, I looked at bright colors for elements that could be used in the branding that could convey a sense of sweetness and deliciousness.

My Role

I created a branding package for this ice cream brand. As part of this, I created a consistent visual system and logo for Sweet Melts. The design is inspired by different shapes, waves, blobs, and other forms of seeing ice cream. The typography choice and the bright contrasting color palette keep the brand flashy and fun.

Logo Design

Typefaces

Color Palette

Visual Identity

The Outcome

Sweet Melts ice cream wants to convey the feeling of walking the streets with flavorful scoops in hand during the summer months. When I think of ice cream, the words creamy, flavorful, and friendly come to mind. Keeping those adjectives at the forefront, I drew different shapes for each flavor that mimic the swirly, smooth appearance of ice cream. The color scheme was selected based on the flavors.I chose a typeface that had a fun and quirky feel. Then, I customized some letters of the font to make the brand more unique and emphasize the creaminess of ice cream.

YOUR PAST LIFE

UI & UXDESIGN— 2021

Description

Your Past Life is a fun website that provides your past life story after analyzing the astrological algorithm based on your natal chart. The target audience is for anyone interested in esotericism, astrology and mysticism. Despite the fact that it has a mysterious connotation, the design of the website is friendly, approachable, and fun for anyone to use.

My Role

I prototyped the Your Past Life web page using mouse drag gestures in Adobe XD. Using these gestures allowed me to simulate animations between Your Past Life artboards by dragging the cursor mouse between the elements on the artboard, guiding you to the next screen.You can try it yourself right here

NFTY MARKETPLACE WEBSITE

UI & UXDESIGN— 2022

Description

NFTY is an online community marketplace for crypto collectibles and non-fungible tokens (NFTs). Blockchain technology and the latest frameworks were used to create the NFTY Marketplace.Users can upload their works, titles, and digital asset descriptions to the marketplace. For the safe storage of digital assets, NFTY's asset marketplace script provides an inbuilt digital wallet.Overall, NFTY makes buying, selling, discovering, and collecting exclusive digital items accessible. Through the creation of NFTY marketplace, users are able to trade NFTs with ease.

My Role

Here is the website I created for an upcoming NFT project. I designed the login screen for NFTY's header website. The featured image was customized using Photoshop, and the login button was prototyped and animated in Adobe XD. Keeping UX in mind, I proposed a unique design that is both exciting and familiar to the user.

L'EVENT WEBSITE

UI & UXDESIGN— 2021

Description

Vacation booking is made easier with L'event's website. This website is targeted toward travelers who are interested in meeting adventurous people while traveling. Clients want their brand to exude a sophisticated and elegant vibe, while still being interesting and exciting.

My Role

I designed the landing page of L'Event's booking website. I used Adobe XD, adding animated interactions to create rich interactive interface designs and prototypes. I created immersive transitions to visualize the movement of content across L'Event's Home page artboard by using auto-animate.You can try it yourself right here

DUMBO DONUTS WEBSITE

UI & UX DESIGN— 2021

Description

Providing handmade donuts with love and care is what Dumbo Donuts is all about. The staff passionately mastered the craft of donut making through a hands-on approach that focuses on freshness and fullness of flavor. The Dumbo Donuts are prepared in small batches throughout the day to maintain freshness.Oversized donuts with unique flavors are what sets Dumbo Donuts apart and make it a donut you can enjoy all day long.

My Role

I designed and prototyped a loading animation for the landing page of Dumbo Donuts. The animation was created in Adobe XD using Auto-Animate interactions. I also made the artboards for the loading animation. Then, in prototype mode, I added a time trigger that will automatically take you to the first Home screen of the Dumbo Donuts website to the Menu page.

MUFFIN MONSTER STORE

Creative Design Merchandise-2022

Description

Muffin Monster is an E-commerce brand that specializes in products inspired by different cultures of the world, particularly art and pop culture. Muffin Monster's goal is to offer unique pieces to people who are looking for something different from the norm.Muffin Monster was inspired by my time living in Culiacan, a small town in Mexico. There, I learned the importance of being yourself and seeing the world from a different perspective.The clothing industry forces you to follow social trends and pressures you to fit in with a crowd that isn't you. However, Muffin Monster promotes the idea that being different is empowering. Celebrating people's authenticity through clothing is one of the key ways to express their individuality.

My Role

From ideation to the E-Commerce store, I am responsible for everything that happens to Muffin Monster products. A key component of this project is user research to understand the target market and to determine what products customers like and dislike for future promotional campaigns.My current responsibilities include coordinating with suppliers, retailers, merchandising strategies, advertising campaigns, and E-commerce website construction, which is scheduled to launch in mid-year 2023.

The Outcome

Through this project, I'm gaining a great deal of knowledge about Marketing. The project also motivated me to get a Google Certificate in Digital Marketing & E-commerce in my free time to better understand the dynamics of attracting customers and creating leads.You can check the Google certificates here and here