Marlos Plaza
2024
Launching a Modern Leasing Experience
Problem area
Launching a New Development
As a new commercial and residential development, Marlo's Plaza needed to attract tenants and establish credibility before opening. Without a recognizable identity or digital presence, communicating its value and generating leasing interest was a significant challenge
The challenge was creating a trusted digital experience that could serve two audiences and convert interest into action.
Build Trust Before Opening
Create a credible and recognizable presence that inspires confidence from the first interaction.
Simplify the Leasing Journey
Help prospective tenants discover, evaluate, and inquire about available spaces with clarity and confidence.
Design goals
What I aimed to achieve
Simplify Leasing
Help prospective tenants discover, evaluate, and inquire about available spaces.
Cohesive Experience
Connect physical and digital touchpoints through a consistent brand experience.
Design decision 01
Designing the first impression
Created a cohesive visual identity that shaped how prospective tenants perceived Marlo's Plaza, turning an unknown development into a recognizable and trustworthy destination.
Building trust through visual storytelling.
Photography ( Creative Direction)
Design decision 02
Simplifying the Leasing Journey
Designed a digital leasing experience that helped prospective tenants explore the property, understand available spaces, and submit inquiries with clarity and confidence, making it easier to move from interest to inquiry.
From interest to inquiry.
Design decision 03
Connecting Physical & Digital Touchpoints
Extended the brand beyond the website through consistent applications across signage, marketing materials, photography, and environmental graphics, creating a seamless experience from online discovery to the on-site visit.
A vision built on intention.
Branding
Retrospective
From Vision to Occupancy
The project successfully supported the launch of Marlo's Plaza, contributing to full commercial occupancy within two months and full residential occupancy in under six months.
The new brand identity and digital leasing experience established credibility before launch, strengthened Marlo's Plaza's market positioning, and simplified the leasing journey for prospective tenants. By connecting physical and digital touchpoints into one cohesive experience, the project supported full commercial occupancy within 2 months and full residential occupancy in under 6 months.
Brand & digital presence for a new development.
